People who land on a law-firm website are usually in a stressful, time-sensitive situation — an accident, a divorce, a business dispute. They want to talk to someone now, not fill out a contact form and wait two days for a callback. A slow response signals you're too busy to care, and they move on to the next firm. An AI chatbot for law firms gives every visitor an immediate, professional response that qualifies the case and books the consultation.
BotLauncher builds a custom AI intake assistant trained on your firm — your practice areas, consultation fees, intake questions, and how you route matters. It triages by case type and urgency without ever giving legal advice, gathers the details your attorneys need for a conflict check, and books consultations directly into your calendar. Urgent matters get flagged for fast follow-up, and your paralegals stop spending hours on initial intake that the bot handles automatically.
The impact on your firm's pipeline is significant. Every after-hours inquiry that used to sit in a form until Monday morning is now captured, qualified, and booked within minutes. Your attorneys walk into consultations with full context — case type, urgency, and conflict-check details — instead of starting from scratch. The bot filters out unqualified inquiries, so your team spends time on real cases rather than chasing leads that go nowhere. Your firm looks responsive, professional, and available, which is exactly what a distressed prospective client needs to see.
Most law-firm websites get high-intent traffic from people in stressful situations. A contact form is the wrong response.
Triages by case type and urgency without giving legal advice
Books free consultations directly into your firm's calendar
Captures jurisdiction, opposing party, and timeline for conflict checks
Trained on your practice areas, fee structure, and intake protocols
The everyday situations where an always-on AI assistant turns website traffic into booked work.
The bot identifies whether a visitor has a personal injury, family law, employment, or business matter and routes the conversation to the right intake path and attorney.
It explains your consultation policy and fees, then books the appointment directly into your firm's calendar 24/7 — capturing leads that arrive nights and weekends.
It gathers the opposing party, jurisdiction, and timeline up front, giving your team what it needs to run a conflict check before the consultation.
For time-sensitive situations like a recent accident or an approaching deadline, it prioritizes the lead and alerts your team for immediate follow-up.
It answers process and fee questions professionally while staying firmly clear of legal advice, protecting the firm and qualifying the prospect at the same time.
Legal inquiries often arrive at night or on weekends. The bot captures, qualifies, and books every inquiry around the clock, so no time-sensitive matter waits for Monday.
You share your practice areas, fee structure, intake questions, and routing rules, and we build, train, and deploy your law-firm chatbot within 72 hours, installed on your site with one snippet. It conducts professional intake conversations, qualifies and routes cases, books consultations, and flags urgent matters — all without offering legal advice. Fully done-for-you, designed around your firm's protocols. You also get a secure lead dashboard where you can review intake transcripts, update case-type routing, and track which inquiries convert to consultations, so your intake process improves continuously.
Real examples from lawyers websites already using BotLauncher.
"I was rear-ended yesterday — what should I do?"
Your BotLauncher AI assistant answers questions like this instantly, using your real business info, pricing, and availability — no staff required.
"Do you handle divorce cases?"
Your BotLauncher AI assistant answers questions like this instantly, using your real business info, pricing, and availability — no staff required.
"How much do you charge for a consultation?"
Your BotLauncher AI assistant answers questions like this instantly, using your real business info, pricing, and availability — no staff required.
"Can I file a wrongful termination claim?"
Your BotLauncher AI assistant answers questions like this instantly, using your real business info, pricing, and availability — no staff required.
When a prospective client completes intake or books a consultation, BotLauncher captures the full conversation, the case type, and the conflict-check details, then sends an instant email and SMS to your team. Your intake staff sees the matter type, urgency, and key facts before they ever pick up the phone — turning raw web traffic into qualified, consultation-ready leads. The dashboard also tracks every intake from first chat to confirmed consultation, so you can see which practice areas generate the most interest and optimize your marketing and intake workflow accordingly.
No. It's specifically trained to qualify and route matters and answer process and fee questions without ever providing legal advice. It gathers facts and books consultations, leaving all legal guidance to your attorneys.
Yes. It identifies the matter type — personal injury, family law, employment, business, and more — and routes each one along the right intake path so the correct attorney follows up.
It captures the opposing party, jurisdiction, and timeline during intake, giving your team what it needs to run a conflict check before the consultation.
Yes. It explains your consultation fees and policy, then books appointments directly into your firm's calendar 24/7, capturing the after-hours inquiries a contact form would lose.
It recognizes time-sensitive matters — a recent accident, an upcoming deadline — prioritizes them, and alerts your team so you can follow up before the prospect calls another firm.
Yes. We train it on your firm's voice and intake standards so every conversation is professional, accurate, and consistent with how your team communicates.
Not at all. BotLauncher is fully done-for-you. We build, train, and deploy your intake chatbot in 72 hours and handle the website install. Your team only reviews and approves.
It handles the repetitive first-pass intake automatically — qualifying, gathering facts, and booking — so your paralegals start with a complete, organized lead instead of a blank form.
Yes. It captures, qualifies, and books legal inquiries 24/7, so after-hours and weekend leads never wait until Monday morning.
Yes. It qualifies inquiries by individual or corporate legal needs, checks them against your firm's practice areas, and routes each lead to the appropriate attorney so every consultation is with the right specialist.
No technical setup. We handle everything.
Your services, hours, pricing, and FAQs.
Email + SMS the moment a lead lands.
One setup fee. One low monthly cost. Unlimited leads.
Perfect for small local businesses.
For growing service companies.
High volume operations.